Brand can be your superpower. So, why do so many B2B marketers get it wrong? This blog explains what 'brand' really means, ...

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

B2B marketers can drive unprecedented growth for their businesses. The problem? They don't have a seat at the top table.

Explore how the rise of women in marketing is reshaping B2B dynamics, as more women become key decision-makers influencing an ...

Learn how to secure buy-in and budget for data initiatives with Dun & Bradstreet's 'Turning Data into ROI' report. Discover proven strategies, expert insights, and actionable tips to overcome ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative?

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

This webinar explores the challenges B2B marketing leaders must address to stay competitive and achieve profitable growth in ...

Strong client relationships aren’t just about closing deals — they create resilience. Clients are more likely to stick with ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...