PepsiCo expects the deals, which should close by the end of this year, to help it accelerate innovation meeting the growing demand for “positive choices” from North American consumers, as well as ...

To drive optimal product placement and management on store shelves, CPG manufacturers must prioritize data-driven decisions that enhance sales, profitability, and consumer satisfaction. By ...

Campbell Soup Company has created a new cross-functional enterprise transformation office and tapped Dan Poland to lead it.

In order to navigate this complex environment, Lyons Wyatt suggested that companies get closer to the consumer through data to deliver targeted messaging, implement purchase-based audience ...

Third-party partnerships are a key part of PepsiCo’s omni strategy. In order to improve its digital presence and meet the 70% of shoppers that are hybrid shoppers, the CPG is partnering with ...

Product innovation isn't just a game-changer; it's the key to staying ahead in a retail landscape that never stops evolving. Successful consumer goods companies are constantly tweaking their approach ...

This news builds on ongoing digital transformation efforts at Conair. Earlier this year, the company created a chief digital and technology officer role that sits on the leadership team as part of ...

“They're also willing to give you the benefit of the doubt if you try something and fail, particularly within grocery,” said Gabriel Rozenwasser, research director at The Harris Poll. “So don't feel ...

The facilities allow Unilever to create small-batch product runs to test formulations while reducing waste and keeping efficiency levels up in production. Findings have resulted in a chocolate ...

Even as they keep a close eye on geopolitical conflicts and volatile global economies, industry leaders are confident that the lessons they learned navigating the COVID-19 pandemic will help them ...

Prior to joining the company, she spent time with PepsiCo as its VP of global snacks marketing and innovation; the Kellogg Company as VP of global innovation; and Diageo in various marketing roles ...

The initial challenge revolved around data. Manual reporting and retrieval systems clogged up operations and made it nearly impossible to efficiently and effectively transform consumer and business ...