YouTube released its annual lists ranking the top moments, creators, and music on the platform across the Middle East & North Africa.

Regional fashion powerhouse 6thStreet has achieved a significant 5-8x return on ad spend (ROAS) through its partnership with Gupshup, the world’s leading Conversational AI Engagement platform. This ...

UM MENAT has announced the promotion of Jad Daou to Deputy General Manager – UAE, where he will lead UM’s newly established High-Growth Unit. This unit is a pivotal component of UM’s growth strategy, ...

Nasrallah Saad, Executive Producer at What If, goes a little futuristic when it comes to AI.

Moe Minkara, Founder/Executive Creative Director of Mink and his take on AI.

Thankfully, for her, this is not some “one size f its all.” She would not advise all clients or push it down their throat. “It depends on the brand’s character. For instance, some AI has oppned doors ...

Communicate spoke to Nibal Hadchiti Dfouni, Copywriting and Content Lead, GroupM, MENA.

I was a Jack-of-all-trades in advertising—designer, strategist, and now a Communication’s Consultant, where I’ve found the mix of all worlds. I was not expecting advertising to teach me how to survive ...

Hugo Narciso, Managing Partner at What If Studios, truly goes back to the heart of the issue because, for him, AI, “in simple terms, Artificial Intelligence is the apparent intelligence created ...

I was always drawn to the logic behind any theory. I was not aware of how much I don’t know. I am committed to authenticity in every sense. I am not in favor of trading off quality for effort. I shall ...

Eduardo Branco, Senior Creative Director at Digitas, considers that “AI is a tool. It’s a technological advancement that will let us do things quicker, better, and in an incredibly more automated, ...