Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...

At 6 p.m. ET on Monday, H&M shoppers in New York City and Instagram users received a frantic alert—head to Times Square within 30 minutes because a free Charli XCX concert was about to begin.

Every campaign is different, and every creative has their own methods, but the right tech can bring teams together and ...

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...

Like many retailers, Sephora is looking to understand the election’s impact on consumer outlooks. Over the summer, Macy’s Inc ...

Are you a print subscriber? Activate your account. By Robert Conner - 12 min 51 sec ago By Maggie Carpenter - 42 min 51 sec ago By Adrianne Pasquarelli - 42 min 51 sec ago By Garett Sloane - 42 ...

WBD’s contextual targeting tool, called Moments, allows advertisers to target their ads by thematic content rather than more ...

Matt Damon, Tom Brady, Jack Harlow and Fat Joe also make appearances in the spot. The campaign also included a catchy ...

“The only thing we know about the future is that it will be different,” Peter Drucker famously observed. While 2024 was ...