Tagtik on MSN29m
Uproar at Mattel: Barbie ends up on an adult website
With the release of the musical “Wicked” imminent in the US, an incident may well disrupt the event... Mattel has just ...
‘Wicked’ and the Merchandising Juggernaut That Eclipses ‘Barbie’
Starbucks has an enormous “Wicked” line that includes bedazzled tumblers and two themed drinks: Glinda’s Pink Potion and ...
Wicked shows the problem with pop fandoms invading Hollywood
Wicked shows the problem with pop fandoms invading Hollywood - STATE OF THE ARTS: Ariana Grande brought some cross-medium ...
Wicked tries to harness Barbie's marketing magic in the hopes of defying gravity at the box office
With Ariana Grande and Cynthia Erivo in starring roles, Wicked will be hoping for Barbie-like success at the box office. So ...
Inside ‘Wicked’s’ Marketing Blitz: How Universal Courted 400 Brands and Spent Big to Guarantee the Musical Was ‘Everywhere’
In the wake of its decades-in-the-making debut, Moses divulged the aggressive and expensive strategy to turn “Wicked” into ...
Glicked Vs. Barbenheimer: ‘Wicked’ And ‘Gladiator II’ Box Office Preview Numbers Trail Below ‘Barbie’ And ‘Oppenheimer’
Wicked” and “Gladiator II” both drew less in Thursday previews than their “Barbenheimer” counterparts, but are still expected ...
‘Wicked’ casts a spell on box office with $46M opening, topping ‘Gladiator II’
The musical fantasy, starring Ariana Grande and Cynthia Erivo as witches Galinda and Elphaba, is based on the Broadway ...
No Barbenheimer: Wicked and Gladiator 2 succeed but ‘Glicked’ fails to match last year’s blockbuster mash-up
The ‘Wicked’ and ‘Gladiator 2’ double-bill may not have lived up to 2023’s Barbenheimer hype, but it still managed to breathe ...
Why 'Wicked' is the over-the-top escape America needs right now
The musical adaptation is perfectly timed to an American audience eager for distractions after a bruising election cycle and ...
Column: ‘Wicked’ box office proves Hollywood needs to take family films seriously again
Hey, Hollywood, don't throw the baby, or at least the 8-year-old, out with the bathwater. Strong 'Wicked' opening shows ...
'Wicked' Marketing Has Felt Eternal. It Also Raises Uncomfortable Questions.
Like with “Barbie,” Hollywood has spent heaps of money for endless promotions that serve its bottom line — and prioritize a ...
Box Office: ‘Wicked’ Opens to Record-Setting $114 Million, ‘Gladiator II’ Starts Strong With $55.5 Million
“Wicked” collected an additional $50.2 million at the international box office, bringing its global tally to $164.2 million.