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Marketing Week
7 分钟
Level of disability representation in this year’s Christmas ads ‘shameful’, says ...
Brands are failing to represent the disabled community, a group that accounts for 16 million people in the UK, and missing a ...
Marketing Week
2 小时
Gousto’s new CCO on its ‘ruthless focus’ on the customer
Reframing marketing as the customer division will help Gousto grow, says new chief customer officer Murray Lambell.
Marketing Week
2 小时
Wingstop UK appoints first-ever chief marketing officer
Fast-food chain Wingstop UK has appointed its first-ever chief marketing officer as the business looks to fuel its “next era ...
Marketing Week
3 小时
Dr Martens restructures marketing team to align with product focus
Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge ...
Marketing Week
10 小时
‘Obsessed by behaviour’: Inside No7’s ‘one search’ approach
The beauty brand’s marketing director discusses the brand’s “flywheel” approach to keeping up with changes in consumer search ...
Marketing Week
17 小时
PepsiCo’s sports sponsorship lead: No ‘silver bullet’ to measuring partnerships
As PepsiCo combines its legacy in sports sponsorship with trying to stay ahead of the curve as partnerships evolve, it is ...
Marketing Week
1 天
Start low risk, build the culture, accept it could go wrong: Key lessons for innovation
In Marketing Week’s new subscriber-exclusive webinar series, three marketers discuss building innovation-oriented teams and ...
Marketing Week
1 天
The Week in Tech: Zoom (just about) rebrands, online reviews and Threads’ growth
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week
5 年
Marketing Analysis
In-depth features, interviews and insights into marketing's biggest issues.
Marketing Week
1 天
Supermarket loyalty scheme pricing offers ‘genuine savings’, competition watchdog says
The report from the Competition and Markets Authority (CMA) suggested supermarkets “could do more” to broaden access to ...
Marketing Week
1 天
Farmers could learn a lot from marketers – and vice versa
The farming lobby needs to change its privileged image, while food brands’ focus should be the opposite - putting product ...
Marketing Week
1 天
How Laithwaites proved the case for brand building in a 55-year-old business
After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the case for brand building in ...
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