We can all become stuck when we need to think divergently and come up with lots of new and fresh ideas. Maybe you know your area so well that it’s hard to see it from a new perspective, or maybe ...

Gestalt Principles are principles/laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects. Designers use the ...

We've spent millions of dollars producing videos and articles and made them available to you for free - in line with our mission. Simply link to - or cite - any of our always-updated topic definitions ...

What does a UX designer actually produce? Here, we will explore the concept of UX deliverables, a term that describes the outputs of a UX design process during its various stages. The deliverables ...

Leverage graphic design skills to create work that considers the entire user experience, including users’ visual processing abilities. For instance, if an otherwise pleasing mobile app can’t offer ...

Feedback loops are processes where designers use a system’s outputs as inputs to find cause-and-effect relationships within it. Some systems (e.g., the environment) have many feedback loops, and the ...

Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By ...

Color symbolism is the subjective meaning humans attach to various colors. People respond to color in three ways—biologically (e.g., red = fear), culturally (e.g., red = wellbeing in many Eastern ...

Low-fidelity prototypes allow us to quickly and inexpensively test ideas, so we can validate our hypotheses and improve our solutions. To maximize their effectiveness, it’s important for us to know ...

Visual design aims to improve a design’s/product’s aesthetic appeal and usability with suitable images, typography, space, layout and color. Visual design is about more than aesthetics. Designers ...

Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s ...

When a new product first emerges in the market, it must be accepted by the different adopters that make up the market. Identifying adopters is valuable for crafting marketing messages. By addressing ...