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IBC
23 小时
2025 will be ‘pivotal’ year for Gen AI, predicts Deloitte Global
Consultancy Deloitte Global says that 2025 will be a pivotal year for Generative AI (GenAI) and the TMT sector and also ...
IBC
1 天
Comcast confirms plan to spin off cable TV networks
US media and telco giant Comcast is to spin off its NBCUniversal cable television networks into a separate, publicly traded ...
IBC
2 天
Unlocking the transformative power of Server-Guided Ad Insertion
YoSpace's Paul Davies explores the emergence of Server-Guided Ad Insertion (SGAI) and why it's becoming a priority over ...
IBC
2 天
How can you effectively tackle outcome measurement?
How can you accurately measure outcomes and connect them to ad exposure? ITV's Sameer Modha walks through the tactics and ...
IBC
3 天
Bridging the divide: challenges in cross-platform advertising
Second screening may have interactive advantages for content platforms but for advertisers, multiple devices means multiple ...
IBC
3 天
6G: media should plan for the internet-of-senses
Developers believe 6G will usher in photo-realistic holographic communication complemented by multisensory extensions - and ...
IBC
2 天
Maximising ad-tech opportunities: top tips for media and entertainment publishers
From leveraging AI to innovating with privacy and ensuring addressability for all, Google's Jatin Dev shares essential ...
IBC
2 天
NBCUniversal’s Megan Mauck named Woman of the Year at Rise Awards
Rise, the industry group dedicated to increasing gender diversity in the broadcast and media technology sector, has unveiled ...
IBC
12 天
Behind the Scenes: Gladiator II
In a world of green screen and AI, the sets for Gladiator II might be the last great build in movies. In 2000, Gladiator ...
IBC
8 天
Amazon to shut down Freevee streaming service
Amazon is to close down Freevee, its free ad-supported video streaming (FAST) platform, and to fold its content into its ...
IBC
10 天
Sports piracy: who’s pulling ahead in the AI arms race
Live sports is the battlefield as AI plays both sword and shield in the ongoing war with piracy. Adrian Pennington reports.
IBC
8 天
Netflix ad-supported tiers hit 70m monthly users
Netflix has marked the second anniversary of the launch of its advertising-supported tier by revealing that the plan now ...
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