With the battle for the Christmas shopping aisles well underway, SuperValu has rolled out its own festive offering across TV and BVOD as part of a tactical campaign created by Boys+Girls. The campaign ...
The Irish advertising industry has united to launch its first national large-scale alternative Black Friday campaign challenging high-consumption culture. Called “Less Buying, More Being”, it promotes ...
New research carried out by Ipsos B&A for Radiocentre Ireland shows that audio content, whether it is in the form of live or on-demand radio, music streaming or podcasting, is listened to by 97% of ...
Cadbury have once again been maximising the potential of Out of Home in anticipation of the Christmas season. The return of its ever-popular ‘Secret Santa Postal Service’ campaign is flanked by ...
Miriam Hughes has been appointed as the new chair of telecommunications provider (eircom Holdings (Ireland) Limited) after David McRedmond stepped down after a successful three terms in the role. Well ...
The DMG-owned Extra.ie has partnered with Hot Press to provide a daily curated news feed on the Extra.ie website. An industry first in terms of content collaboration, the agreement will see Hot Press ...
To promote the release of the highly anticipated movie release Wicked Part 1 in Ireland, OOH agency Posterplan teamed up with Universal Pictures Ireland and EssenceMediacom to launch a full OOH ...
The Public House picked up an award at the Irish Design Institute Annual Design Awards for its work with Fierce Mild, the no-alcohol beer that was launched earlier this year. The Dublin-based agency ...