PepsiCo expects the deals, which should close by the end of this year, to help it accelerate innovation meeting the growing demand for “positive choices” from North American consumers, as well as ...

To drive optimal product placement and management on store shelves, CPG manufacturers must prioritize data-driven decisions that enhance sales, profitability, and consumer satisfaction. By ...

Campbell Soup Company has created a new cross-functional enterprise transformation office and tapped Dan Poland to lead it.

In order to navigate this complex environment, Lyons Wyatt suggested that companies get closer to the consumer through data to deliver targeted messaging, implement purchase-based audience ...

As manufacturers of essential products, operating with a strong sense of purpose has long been a core component of the consumer goods industry. Being successful in CPG means taking seriously the fact ...

Third-party partnerships are a key part of PepsiCo’s omni strategy. In order to improve its digital presence and meet the 70% of shoppers that are hybrid shoppers, the CPG is partnering with ...

The drive for innovation has become more crucial than ever in the consumer goods industry. Faced with continued market challenges, staying competitive means anticipating and adapting with a vision for ...

Product innovation isn't just a game-changer; it's the key to staying ahead in a retail landscape that never stops evolving. Successful consumer goods companies are constantly tweaking their approach ...

An Unprecedented Year for Consumer Goods, To Put it Mildly ... It’s not hard to spot the trends in the 2021 Top 100 Consumer Goods Companies list. Incorporating information from the financial results ...

This news builds on ongoing digital transformation efforts at Conair. Earlier this year, the company created a chief digital and technology officer role that sits on the leadership team as part of ...

“They're also willing to give you the benefit of the doubt if you try something and fail, particularly within grocery,” said Gabriel Rozenwasser, research director at The Harris Poll. “So don't feel ...

The facilities allow Unilever to create small-batch product runs to test formulations while reducing waste and keeping efficiency levels up in production. Findings have resulted in a chocolate ...