In celebration of the UAE’s 53rd National Day and the spirit of the union, Jeep™ and Publicis Middle East have collaborated with Jotun to create the ‘Colour of Unity’, a custom paint Colour inspired ...

Neo Space Group (NSG), has announced today that the company has entered into a definitive agreement with Airbus Defence and Space (Airbus) to acquire its UP42 business.

YouTube released its annual lists ranking the top moments, creators, and music on the platform across the Middle East & North Africa.

Regional fashion powerhouse 6thStreet has achieved a significant 5-8x return on ad spend (ROAS) through its partnership with Gupshup, the world’s leading Conversational AI Engagement platform. This ...

Nasrallah Saad, Executive Producer at What If, goes a little futuristic when it comes to AI.

UM MENAT has announced the promotion of Jad Daou to Deputy General Manager – UAE, where he will lead UM’s newly established High-Growth Unit. This unit is a pivotal component of UM’s growth strategy, ...

Moe Minkara, Founder/Executive Creative Director of Mink and his take on AI. Moe Minkara, Founder/Executive Creative Director of Mink, thinks of AI as “a modern-day butler. Just give your AI tool a ...

I was a Jack-of-all-trades in advertising—designer, strategist, and now a Communication’s Consultant, where I’ve found the mix of all worlds. I was not expecting advertising to teach me how to survive ...

I was always drawn to the logic behind any theory. I was not aware of how much I don’t know. I am committed to authenticity in every sense. I am not in favor of trading off quality for effort. I shall ...

I was a person who thought success was about proving myself to others, but I learned it’s about being fulfilled within. I was not someone who opened up when I was upset or anxious—I only showed the ...

I was curious to learn everything about everything. I was not greedy nor did I ever let knowledge slip past me. I am eager to know more, achieve more, create more. I am not one to settle for ...