Neo Space Group (NSG), has announced today that the company has entered into a definitive agreement with Airbus Defence and Space (Airbus) to acquire its UP42 business.

YouTube released its annual lists ranking the top moments, creators, and music on the platform across the Middle East & North Africa.

Regional fashion powerhouse 6thStreet has achieved a significant 5-8x return on ad spend (ROAS) through its partnership with Gupshup, the world’s leading Conversational AI Engagement platform. This ...

Nasrallah Saad, Executive Producer at What If, goes a little futuristic when it comes to AI.

UM MENAT has announced the promotion of Jad Daou to Deputy General Manager – UAE, where he will lead UM’s newly established High-Growth Unit. This unit is a pivotal component of UM’s growth strategy, ...

Moe Minkara, Founder/Executive Creative Director of Mink and his take on AI.

The city of Riyadh hosted the 2024 MENA Effie Awards ceremony on Thursday November 21rst, at the Four Seasons Hotel, amidst the dazzling atmosphere of Riyadh Season. The event celebrated 15 years of ...

Thankfully, for her, this is not some “one size f its all.” She would not advise all clients or push it down their throat. “It depends on the brand’s character. For instance, some AI has oppned doors ...

Communicate spoke to Nibal Hadchiti Dfouni, Copywriting and Content Lead, GroupM, MENA.

Hugo Narciso, Managing Partner at What If Studios, truly goes back to the heart of the issue because, for him, AI, “in simple terms, Artificial Intelligence is the apparent intelligence created ...

Eduardo Branco, Senior Creative Director at Digitas, considers that “AI is a tool. It’s a technological advancement that will let us do things quicker, better, and in an incredibly more automated, ...

Pampers has created lullabies specifically designed to soothe preemie babies and provide comfort to their parents, because 1 in 10 babies are born premature ...