Accenture's Global CMO Jill Kramer speaks to Campaign Middle East about the need for brands to become 'reinvention ready' in ...

However, this singular approach to talent development runs the risk of creating chasms of knowledge within teams. You need ...

Campaign Middle East has launched its November issue – the penultimate edition of the year. From the annual Marketing Game ...

The GoodNet partnership unlocks avenues for clients to achieve campaign and 'do good' goals with a proprietary platform.

Bloomberg Media hosted a roundtable for CMOs at Athar Festival to discuss insights and strategies defining the brand and ...

Key leaders from across the art and culture sector in Saudi Arabia shared their insights during a roundtable discussion ...

One of the greatest benefits of UGC is its ability to bring out the drama, humour, and raw personality that traditional ...

Jockamo Barnes will offer services including brand strategy and design, integrated campaigns, future spotting, and content ...

GroupM’s Haneen Aburrubb shares the essential ingredients of technology and how it’s transforming commerce fundamentals.

Etihad Airways, in collaboration with Impact BBDO, has launched two campaign films to announce 10 new destinations to the ...

McCann Health raised awareness for men's health by to prioritise their health as much as their motorcycles by pairing bike ...

Henrietta Shakespeare will oversee the alignment of BackLite Media’s strategic initiatives while enhancing operational ...