Remember Cornelius, the Kellogg’s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. “Corny,” as the ...

Let’s be honest: for the most part, healthcare marketing doesn’t deliver the impact it could and should. While there are standout pieces which move the dial, the industry generally lags behind its ...

As 2025 approaches, several trends are poised to shape the year ahead for the marketing industry. From the evolution of retail media and premium inventory to the maturation of Connected TV (CTV), ...

In an era where brands stumble over themselves trying to create “authentic connections,” Netflix just schooled the marketing world with a masterclass in cultural engagement. Their strategy? Walking ...

What do yetis, sunglasses, cinnamon rolls, and the song “Satisfaction” by Benny Benassi all have in common? Each has a starring role, or an extremely prominent cameo, in PopIcon’s ranking of 2024’s ...

It was journey that started in 1984 when Nike signed Mr. Jordan as a newcomer and culminates this year with the brand securing a position in the BGB Top 100. The brand has evolved from a photo and ...

2024 saw the popularity of retail media soar – with ad spend reaching $33.86 billion, climbing at a 13.7% annual growth. Inevitably, 2025 will bring more developments in this space, but what can ...

Youth sports are a massive global industry, valued at $37.5 billion today and expected to grow to $70 billion by 2030. In the U.S. alone, 60 million kids under 18 participate in organized sports. When ...

Marketers have spent the past few years shifting their focus to new metrics to gauge the impact of an ad: viewability and attention. In theory, they hope to get a more realistic view of how much time ...

Forecasting the hottest gifts and trending recipes for the holiday season used to be straightforward: just check magazines or TV shows, where content was created months in advance. Today holiday gift ...

Every year we witness the phenomenon called “Christmas creep”, the increasingly early appearance of Christmas. It may put fear and panic into parents around the world when Christmas songs and adverts ...

NEW YORK, NY, December 10, 2024 – Horizon Media, the largest U.S. media agency and the largest independent agency globally, today unveiled One Horizon, an innovative, full-service, general-market ...