PepsiCo has focused on the fresh dips category for over 15 years, forming Sabra and Obela as 50/50 joint ventures with the Strauss Group in 2008 and 2012, respectively. Sabra has become a ...
Sabra, the top hummus brand in the U.S., rakes in nearly $400 million annually, while Obela holds its ground in markets like Australia and Mexico. This isn't just about hummus; it's about PepsiCo ...
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