This Black Friday, it stands out as the best-selling TV on Amazon, and with the current deal, it’s hard to resist. The Insignia TV is available for an incredible record-low price of $69, down from its original price of $129 —which is a huge 46% savings.

See below for a few of the best Black Friday TV deals starting at just $59.99. Starting with the best deal of the day! Get an Insignia 32-inch smart TV for $69.99, or a 24-inch TV for $59.99, at Amazon.

As of Nov. 29, the Samsung S90D 65-inch TV is on sale for $1,397.99 in the Amazon Black Friday sale. That's a 36% discount on the list price. It's the big moment — Black Friday itself — and there's no greater pleasure on this fine day than getting an incredible deal on an incredible bit of tech.