Visit Sweden said it intends to protect the country's identity and prevent travel mix-ups by trademarking its name.

Swap overcrowded ice rinks for the real thing, and skate beneath the aurora borealis on the frozen sea in Swedish Lapland.

Feel like a winter vacation to the Scandinavian wonderland of snow and spectral night skies? It's a great choice—as long as ...

Can you imagine? Sweden is not alone in the case of mistaken identity. More than half of our fifty states have a community ...

With 15 towns in the US named Norway and 28 locations globally sharing the name London, these places might also consider ...

Founded with a vision to become Europe’s premier space tourism hub, Spaceport Sweden combines cutting-edge technology, an ideal geographic location, and a passionate team to offer not only remarkable ...

What do a small town in Arkansas, a coastal village in Indonesia, and a Scandinavian country with the Northern Lights have in ...

Relevantly, Business Insider also notes that it is not typically possible for countries to trademark their names, unless they ...

Sweden has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international ...

Tourism Minister Vijitha Herath delivered a hopeful message on Saturday while attending the live performance of ‘Arrival from ...

Swedish tourist threw his bag into the sea before jumping in, prompting a rescue operation at a ferry in Thailand.