"The Korean beauty industry doesn't shy away from introducing ... Flowerboys' and the appeal of 'soft masculinity' What do non-Koreans love about K-pop? Why K-drama has taken off Consumers ...
A clean and soft face was considered beautiful due to Confucianism’s emphasis on thrift ... On the other hand, gisaeng (female entertainers of the royal court) and court ladies wore much showier ...
"I think the phenomenon should rather be explained through the notion of hybrid or versatile masculinity - soft yet manly ... tend to think that Korean men are the typical beauty," says Lee ...