“It was difficult. We all three had full-time jobs, so we would sew the Shibumi Shades in the evenings and on weekends,” Shibumi co-founder Dane Barnes said. Barnes said the idea to create a ...

They called it the Shade Wave and used a sewing machine for the first batch. In 2017 they renamed it Shibumi—a Japanese concept of simplicity and an homage to their college apartment complex of ...

Why it matters: In just a matter of a few years, the Shibumi Shade has become one of the hottest outdoor brands in the country, selling hundreds of thousands of its lightweight wind-powered sun ...