Robby Starbuck, who forced Walmart to roll back its Woke DEI policies, has more than seven lakh followers on X, while his posts and videos on companies have been amplified by several prominent figures like Tesla CEO Elon Musk.

Diversity, equity and inclusion initiatives in U.S. workplaces are under growing scrutiny. Activist Robby Starbuck had targeted Walmart’s policies in an online campaign.

Walmart, the world's largest retailer, is overhauling its diversity, equity, and inclusion (DEI) policies. The decision comes amid pressure from conservative activists and a possible boycott threat. Robby Starbuck, a leading anti-woke activist, has taken credit for the changes after speaking with Walmart executives.

Davidson, and Lowe’s, Walmart rolled back some of its DEI policies after conservative backlash. It’s the largest company so far to reverse course since Supreme Court ended affirmative action in college admissions.

Walmart is the latest company to make changes to its diversity, equity and inclusion initiatives under pressure from a conservative activist.

Walmart, the world’s largest retailer, is rolling back its diversity, equity and inclusion policies, joining a list of major corporations that have been under pressure by conservative activists

Walmart CEO John Furner confirmed the retail giant would be rolling back its DEI programs, including reviewing grants and ditching the term "DEI" altogether.

Walmart plans to cut back some of its diversity, equity and inclusion initiatives. More Videos. How Black Friday has changed over the years