Patagonia, Hoka, The North Face, and more top brands are all up to 50 percent off Everywhere you look, Black Friday deals abound — except for REI, which celebrates the holidays with its own exclusive Winter Sale.

REI doesn't do a Black Friday sale. At least not in name. There's a Winter Sale this week, lasting until next November, 25, and there'll be some sort of small sale leading up to Thanksgiving. But there is no "Buy everything 75 percent off,

Winter is coming. But you can get ready for the chilly temps and save a few bucks with REI's Black Friday sale. While the annual shopping holiday is still (technically) a week away, that hasn't stopped our favorite retailers from debuting epic Black Friday deals early — and we're not complaining!