The ad didn’t just catch eyes—it shattered the mould of mundane print advertising. A small swipe with a wet tissue was all it ...

Interactive ads transform passive readers into active participants, blending nostalgia with innovation. Far from static ...

Statistically, Millennials consider print media as more trustworthy and authoritative and report a stronger emotional connection to messages delivered on paper. "Even though Millennials are the most ...

With more and more print advertising shifting to Mixed Reality (MR), Flam’s latest collaboration with GRT Jewellers showcases ...

This surge in print advertising, especially notable during the festival season, is contributing to what could become one of the best years in recent memory for India’s print media sector. The ...

Flipkart's innovative ad in Hindustan Times used a wet wipe to reveal hidden messages, sparking online praise for blending ...