An eyeshadow primer is designed to anchor eyeshadow to the eyelids. They are especially helpful if you have oily skin as you might also have oilier eyelids, meaning any kind of matte eye look is ...

OAKLAND, Calif. — e.l.f. Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. e.l.f. Cosmetics introduces “eyes. lips. face. fandom.” starring Joey King and Lucien ...