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A Challenged Nike Is Leaning Hard Into Wholesale, But The Competition for Shelf Space Has Never Been More Fierce
In a stark reversal of a previous strategy that saw Nike pivot away from wholesale, the athletic brand is now focused even more on building its retailer relationships as it works to turnaround the ...
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Nike CEO says focus on its own website and stores went too far as it embraces wholesale retailers again
Nike CEO John Donahoe acknowledged Friday that the company moved too far away from wholesale partners like Macy's and DSW in its quest to become a retailer that primarily sells merchandise to ...
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Nike's Challenges In The U.S. Market
Revenues for the NIKE brand declined 3% here, due primarily to “an unexpected decline in North America wholesale revenue,” the company reported. Stronger 1Q2018 performance in NIKE’s global ...