WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity, discussing the story of the Nike brand and the role of brand ...

Specifically designed with women in mind, the Nike Women's Marathon motivates women to bring their body, mind, spirit, and camaraderie to run their best race. Let's take a look at the core ...

Run for Your Lifestyle The integrated functionality of the package is inseparable from its marketing story. Start with the basic equipment: You will need to buy the new line of digital-ready Nike ...

The Nike ads are running inside the Pandora ... “This lack of cohesive mobile strategy aligned with overall marketing goals leaves a lot of room for future improvements,” he said.

Elliott Hill has only been the chief executive officer of Nike since October. But the new leader has already made several ...