Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...
Of all the archival running shoe designs that New Balance has resurrected, the 997 is probably the most stylish. Rounded details and a smoothly tapered silhouette, remind me of an Italian sports car.
So why are athletes across the sports spectrum flocking to New Balance now? The answer lies in the shoes' soles and the attention to detail in their manufacturing. I traveled to New Balance's ...
The knit upper is completed with fluid, wavelike accents and a thick sole that's designed for running, with New Balance's FuelCell technology imbued into the construction. Trust me—this shoe ...