This case study demonstrates how Mizuno, with almost no media budget, set out to convince runners to give their running shoes a chance. Given that the shoes' benefits were only felt when out on the ...

Mizuno’s Wave Enforce Tour tennis shoe has a growing family. The Japanese-based brand recently launched the Wave Enforce ...

Opinions expressed by Forbes Contributors are their own. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. Mizuno has embraced all things Wave technology in tennis. The latest on ...