PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

Barbie’s DreamHouse is moving into the digital age: Introducing the Barbie StreamHouse.

Partnership between Verizon and Barbie® includes a real-life Verizon Barbie StreamHouse experience in NYC, special content, ...

Barbie™: A Cultural Icon looks back at 65 years of the popular doll. The exhibit includes more than 300 artifacts, including ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

A life-sized replica of the Barbie DreamHouse transformed into the Barbie ... Executive Vice President and Chief Brand Officer, Mattel. “Bringing this landmark partnership to life through ...

A life-sized replica of the Barbie DreamHouse transformed into the Barbie StreamHouse will pop up in New York ... Executive Vice President and Chief Brand Officer, Mattel. "Bringing this landmark ...