Partnership between Verizon and Barbie® includes a real-life Verizon Barbie StreamHouse experience in NYC, special content, ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

Calling all Barbie fans and families looking for a unique holiday experience! This year, Verizon and Barbie have teamed up to ...

Barbie’s DreamHouse is moving into the digital age: Introducing the Barbie StreamHouse.

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

See Barbie's 1960s fashions, sit in her Dream House, and see dolls throughout the decades at this exhibit.

Barbie™: A Cultural Icon looks back at 65 years of the popular doll. The exhibit includes more than 300 artifacts, including ...

In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the ...

Rita Moreno is getting her very own Barbie doll. Mattel is releasing the new doll as part of its Tribute collection to honor trailblazing female figures. It features a floor-length black and gold ...