Ready to master Korean makeup? 💄✨ In this video, I’m breaking down the do’s and don’ts of the Korean beauty routine. Learn ...

I often refer to myself as a 'makeup magpie', or any kind of magpie, really. If something sparkles, I want it. If it looks ...

Before even putting any make-up on, Koreans put in a lot of effort to take care of their skin. "It's sort of ingrained in Korean culture from a very young age to look after your skin," Ms Thomas ...

makeup was not simply about becoming more beautiful, but about treating one’s body properly and cultivating both inner and outer beauty. Presented here is a brief history of Korean women’s skincare ...

From aura nails to cat eye nails, Korean nail trends have a tendency to keep us in a chokehold once they make their way West. Alex Philamond, a nail artist who specialises in Japanese and Korean ...

Korean makeup and skincare have transformed the global market. Many continue to look forward to trends that often become ...

Success here can often be synonymous with looks. A survey last year found ... of 'soft masculinity' in South Korea The rise of Korean make-up in the West That is why this "escape the corset ...