Traditionally, for Korean women, makeup was not simply about becoming more beautiful, but about treating one’s body properly and cultivating both inner and outer beauty. Presented here is a brief ...

As many Korean women lead busy lifestyles both at home and at work, the ajumma perm has become a popular look for women that are always on the go. Reasons for making the change to a perm vary, ...

Bae is part of a growing movement of young women in South Korea who are challenging long-held beauty ideals. They call themselves the "escape the corset" movement. Many shave off their long hair ...

10 Korean hair care tips Here are some top Korean tips to make your hair shiny, smooth, and healthy: 1. Double cleansing We know the wonders of double cleansing for skin and as per the Korean hair ...

Why women in Korea are reclaiming their short hair Inexplicable mass stabbings unsettle South Korea Among economically-advanced countries, South Korea is frequently ranked as one of the worst for ...

Rich in vitamins, minerals, and amino acids, rice water has been cherished by Korean women for generations to enhance hair ...