While specific details about upcoming models remain under wraps, the move signals JSW's entry into a competitive sector dominated by established players such as Tata Motors, Mahindra, and Hyundai.

Months after forming a $1.5 billion joint venture with China's SAIC Motor for electric vehicles, JSW Group plans to launch its own EV brand. JSW Chairperson Sajjan Jindal emphasized producing and selling in India.

JSW had earlier announced a $1.5 billion joint venture with SAIC Motor, the Chinese automaker behind the MG brand, to produce and sell MG EVs in India