Clever logo designs can be a game-changer in attracting new customers. They’re often the first thing that catches the eye, so ...

The negative space in the 'G' in The Penguin title font appears to reference the series' protagonist, and perhaps even the ...

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But you may not notice the hidden meanings and images in some of the most famous sports logos. Here are 10 world-famous sports logos with hidden meanings. Olympics One of the most iconic sports ...

But you may not notice the hidden meanings and images in some of the most famous sports logos. Here are 10 world-famous sports logos with hidden meanings. One of the most iconic sports logos today ...

Sure, the logo for Twitter cofounder Biz Stone's Q&A app Jelly looks like a jellyfish. But it's also a brain.

The branding agency How&How found that Chester Zoo needed a new brand and website to better reflect its nature-positive ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

Through the years, as Coca-Cola introduced new variants like Diet Coke, Coke Zero, limited editions, and innovative flavours, the well-known logo has adapted to fit each iteration while keeping ...

However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...