For Mattel, the blockbuster sparked a boom in Barbie toy sales—and helped the toymaker avoid the kind of terrible year that Hasbro and other rivals are having. This week, Hasbro announced it ...

Hasbro is taking its toys and going home—or, at least, refusing to continue paying the partial costs to make movies based on them. Inspired, presumably, by lackluster box office returns on critically ...

"Hasbro is making sure all feel welcome in the ... Others were less enthused with the rebrand. "Barbie must be renamed something more gender-neutral. This is imperative," conservative American ...

There has been one bright spot: adults who are buying toys for themselves. Dubbed “kidults”, these grown-up toy aficionados are big spenders. Those aged 18 and older accounted for 18 per cent of total ...

At the same time, the maker of Barbie dolls announced better than expected sales of more than $1bn (£720m). Like rival Hasbro, Mattel is emerging from the impact of Covid that saw shops closed ...