As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

Lil Pump: Gucci gang, Gucci gang, Gucci gang, Gucci gang! Narrator: Scroll through any fashionable millennial's social media and chances are you'll see Gucci's iconic double-G logo, whether on ...

The Grammy winner models a Gucci Emblem Bucket Bag with an Owl-shaped bag charm in another still from the campaign styled by Francesca Burns and helmed by Gucci creative director Sabato De Sarno.