Lip Jelly, as Tower 28 calls it, is meant to be a combination of a gloss and a balm, and we found the thick formula to glide on lusciously without feeling too heavy or too much. While it was on ...

You need a nice, flat, firm brush. I'll apply a little bit of gloss, only to the center. This is more of a moisturizer than a sticky, gooey lip gloss. The center of the lip just adds the highlight ...