Marriott?s attention has now turned to the popular mobile marketing strategy of geo-fencing, an initiative that prompted the brand to team up with location-based engagement platform HYP3R to more ...

Nevada Highway Patrol has launched a new program to provide real-time alerts to commercial truck drivers regarding safety.

Through the initiative, Best Buy is able to reach consumers with geo-targeted advertising, offers and rewards. Furthermore, through the partnership, Placecast and SocialVibe are able to deliver ...

When thinking about where to put your virtual fence, consider not just your own physical location, but where are your customers likely to be? It may not always be where you are. Utilizing this ...