The Fred Segal brand has gone through several iterations ... Segal started with a 350-square-foot store on Santa Monica ...

Fred Segal, a staple of Los Angeles style since ... it struggled to stay afloat. A new Santa Monica store on Montana Avenue lasted less than a year. “Everything just fell apart and then I ...

but on November 17 from 2PM-6PM Fred Segal's Rocks & Silk in Santa Monica will turn our attention East by hosting two philanthropic fashion events. Two designers with East Coast roots will ...

There are currently two Fred Segal stores: one in Hollywood (on Melrose Avenue) and the other in Santa Monica. In 1976, the Hollywood location was purchased by Ron Herman, who still operates it ...