A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

"The best eye shadow shades for gray hair are taupe, navy, brown, and plums," says celebrity makeup artist, Nydia Figueroa. Overall, opt for shadows that are rich in color help make your eyes ...

Plus, there really is nothing quite like a Bobbi sparkle shadow. Impressive colour pay-off, a range of eye shadow colours that go from super pale right through to the deepest black and with a few ...

The global eye shadow market is projected to reach a value of USD 3,080.8 million in 2023, with expectations to grow to USD 6 ...

Why We Love It: The introduction of eye shadow sticks turned the beauty world ... which can be amped up with the fourth color, a dark matte brown perfect for adding dimension.

less dense blending brush for more of a subtle wash of colour). For this reason, powder is also good for all eye shapes, including hooded eyes. "Powder shadows are soft and painterly and look ...

A creamy, crease-free formulation, colors that complement the eyes, and skin-loving ingredients all contribute to a lifted, wide-awake look at any age. Not to mention, shadows with a measured dose ...