Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.

If it feels like your eyeshadow has a habit of disappearing, eyeshadow primers are one of the most effective ways to help make-up last. Have you ever spent the best part of ten minutes applying ...

Their powers are seemingly endless: they blur pores, grip makeup, and provide a smooth base for the best color correctors and the best foundations. Finding the best primers for mature skin can ...

They’re a makeup artistry staple. Shop three of Team W&H’s favourite eye primers below... RRP: £21 | Arguably the most famous eyeshadow primer on the market, Urban Decay's formula's ...

If you find your makeup tends to slide off after a few hours of wear or perhaps it doesn't look as good as you would like it to, primers can make a huge difference. There are some that work well ...

While silicone is generally safe for most skin types, and silicone-based primers can help create a smooth and longlasting base for makeup, it irritated my skin so I wanted to avoid the ingredient ...