In short, marketing isn’t a cost center. For Ferrari, marketing is a profit center. Enzo wasn’t the first automaker to use racing to promote his brand. In 1904, for example, Henry Ford set a ...
Enzo Ferrari OMRI was an Italian motor racing driver and entrepreneur ... "Enzo Ferrari's Personal Car chassis no. 4085. The first ferrari 330 gt 2+2 prototype built in august of 1962.