77 Years Ago, Enzo Ferrari Started a Company for the Rarest of Reasons: So He Could Spend Money, Not Make It
Most founders follow their passion to start their businesses. The late Enzo Ferrari launched Ferrari so he could follow his ...
We Drove Ferrari’s 296 Challenge Race Car on the Track—Here’s What It Was Like
Driving the latest model featured in the Ferrari Challenge race series showed us how much it differs from the road-going 296 ...
Drive on MSN12d
Enzo Ferrari’s personal car listed for $1.3 million on Facebook
This was a departure from most previous Ferraris – even if the very first Ferrari road car, the 1948 166 Inter, was available ...
A Brief History of Ferrari Supercars, From the 288 GTO to the F80
The LaFerrari, for example, is probably Ferrari’s first hypercar, unless you think the Enzo was, but the 288 GTO is not a ...
autoevolution4d
Monteverdi Hai 650 F1: The Wild Swiss Supercar That You Probably Never Knew Existed
Unvailed in 1992, the Monteverdi Hai 650 F1 aimed to become the greatest Formula 1-derived road-legal supercar ever built ...
Inc29d
77 Years Ago, Enzo Ferrari Started a Company for the Rarest of Reasons: So He Could Spend Money, Not Make It
In short, marketing isn’t a cost center. For Ferrari, marketing is a profit center. Enzo wasn’t the first automaker to use racing to promote his brand. In 1904, for example, Henry Ford set a ...