The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup ... it’s a gel-like formula that hydrates and preps the skin for a near-flawless base.

The Blemish Fighting Putty Primer, £9, still has the same skin-smoothing benefits of its predecessor but it also helps to prevent future breakouts. Just like the original (which is still ...

Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...

The No. 1-selling beauty product is a gel-based face primer that is formulated to hydrate and smooth your skin, and create a base for your makeup to stay. This campaign is encouraging everyone to ...

On Wednesday, November 20, Muddy Waters announced it was short-selling its ELF stock holdings ... most of the stickiness of its hero Power Grip Primer product, which will have a starring role ...