The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup bag essential that happens to be King’s secret weapon both on and off set. “It's literally ...

The makeup stays put thanks to e.l.f. Power Grip Primer, of course. e.l.f. Cosmetics "There's a reason it is so beloved and so popular, because it works so well and the formula is incredible ...

The No. 1-selling beauty product is a gel-based face primer that is formulated to hydrate and smooth your skin, and create a base for your makeup to stay. This campaign is encouraging everyone to ...

Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power ...

E.l.f. Cosmetics is recognizing what a cult classic its Power Grip Primer has become with a campaign emphasizing its popularity. The beauty brand is rolling out a new initiative in support of the ...