Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup bag essential that happens to be King’s secret weapon both on and off set. “It's literally ...

You want your fave lipstick to last even after a good meal and your mascara to stick around despite crying during a movie. That’s why a good primer is a must. To kick off your beauty routine ...

Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power ...

ELF stock dropped 15% during inter-day ... as his parents use it to get their game face on too. e.l.f. Cosmetics Power Group Primer creates the "sticky" bond on gameday “The premise is that ...

As the No. 1-selling beauty product, Power Grip Primer* knows how to inspire a fandom. That is why, starting today, e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is talking directly to the ...