Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup ... I always have to have eyeliner in my lash line. I think it just really makes my eyes pop ...