Sure, it’s one thing to talk about NFL quarterbacks like the Kansas City Chiefs’ Patrick Mahomes and the Houston Texans’ C.J. Stroud putting up video game numbers. But it’s another thing entirely to watch them air it out on the field as if they really are playing inside an actual video game.

Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ‘Madden NFL’ video game series

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live Action for a Unique Viewing Experience, Streaming Exclusively on Peacock

When the Houston Texans and Kansas City Chiefs square off shortly before Christmas this season, they'll be wrapped with special packaging. NBC Sports announced Thursday that Peacock will present an alternate broadcast of the AFC contenders' Week 16 matchup using a special "Madden NFL 25" format.

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC Sports plans to live-stream a match-up between the Houston Texans and Kansas City Chiefs on Saturday,

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience. Peacock, EA Sports and Genius Sports will host the Madden NFL Cast during the Houston Texans-Kansas City Chiefs game on Saturday at 12pm ET,