Rtfkt — an early Web3 fashion success story — is folding
The Nike-owned startup became an example of how to build fandom around digital fashion. Now, it might be the canary in the coal mine.
Nike to Shut Down Digital Fashion Brand RTFKT
RTFKT, the Web3 brand that Nike acquired in 2021, will wind down operations, transitioning into an archive showcasing designs created for the platform.
Nike to Shut Down Virtual Sneaker Label RTFKT Under New CEO
Nike Inc. is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new chief executive officer.
Nike will shut down RTFKT, a subsidiary that made virtual sneakers for the metaverse
A company that Nike purchased in 2021 as part of its move into the metaverse announced on Monday that it’s ceasing operations. RTFKT, pronounced “Artifact,” announced on X that it will “wind down” by the end of January.
Nike-Owned RTFKT to Shut Down Operations
The platform shared in a post on X that it will wind down its web3 operations by January of 2025, with plans to launch a new website to preserve its past projects. RTFKT also said it will launch one more drop this month: the MNLTH X featuring the Blade Drop,
Nike-owned NFT pioneer RTFKT to shut down operations by January
The virtual sneaker and fashion brand RTFKT will wind down its operations by January 2025 as Nike restructures under new CEO Elliott Hill. However, despite the closure, the brand’s Ethereum tokens will remain accessible to the public.
The AI Revolution In Fashion: How Genera Is Shaping The Digital Future Of Design
Genera is shaking up fashion’s design-to-wholesale process with AI, cutting waste, accelerating the workflow, and pushing the ...
Secret Sales Acquires H&M Group's Digital Fashion Outlet Afound
LONDON - H&M Group's digital fashion outlet Afound has been acquired by Secret Sales, an off-price fashion marketplace.
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London Fashion Week’s Free-for-All, Digital Experiment
Courtesy Photo Not so fast: The general consensus is that even though fashion federations are building these new digital platforms, it doesn’t mean the public will come running or sit in front ...
Vogue Singapore Champions The Future Of Fashion In Southeast Asia
Vogue Singapore celebrates and champions the future of fashion in the Southeast Asian region—designers, innovators, and ...
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Will VR platform Xydrobe change the way you shop fashion in 2023?
From Metaverse Fashion Week to a slew of NFTs, wearables and futuristic retail spaces, the digital fashion landscape is unfolding at a rapid pace, with avenues of perceived opportunity unfurling ...
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Digital cameras back in fashion after online revival
Digital cameras from the early 2000s are becoming ... Analysts describe the trend as being linked to similar revivals of turn of the century fashion. Scott Ewart, 32, who lives on the Isle of ...
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CLO Partners with 9 Leading Fashion Tech Companies to Revolutionize 3D Design
SEOUL, South Korea, Nov. 12, 2024 /PRNewswire/ -- CLO Virtual Fashion, a global leader in digital garment solutions and the developer of CLO and Marvelous Designer, today announced its Ecosystem ...