Procter & Gamble's largest toilet-paper rolls are getting even bigger. The company has dropped the smallest size of the Charmin Forever Roll, which was about two times the size of a regular roll ...

Procter & Gamble Co.'s Charmin, the nation's No. 1 toilet paper brand, has debuted its first mobile advertising sponsorship, working with global bathroom directory SitOrSquat Inc. on its Web site and ...

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The Charmin mobile ads promote the company’s Ultra Strong products and show users where they can buy toilet paper online. The Charmin ads are running inside TV Guide’s iPhone application.

Find out which popular brand of T.P. proved to be softer, stronger, and a better value compared to its competitors.

Costco is known for selling everyday essentials at rock-bottom prices. This is the item most members are taking home.