By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

From Toyota to Porsche, here are 20 of the most recognizable car logos in the world. When you're out on the road, there are cars you'll recognize instantly, even without seeing the brand name.

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

But perhaps the boldest step of all is removing a logo completely. Earlier this year, Tesla revealed a bunch of new vehicles, ...

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...

X owner Elon Musk wrote on X, “Do you sell cars?” People also complained about the new, stylized, logo. The “leaper” jaguar image has also been reimagined. Charles Taylor, marketing ...